Richard
Best.
Design Leader & Product Design Expert crafting game-changing digital products and brand experiences for web3, gaming, and beyond. @crytpoR1CH
Brands I’ve worked with
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Design
Leadership
Elevate your designs with a 12-year seasoned professional in product design, art direction, creative leadership. I blend business savvy (MBA) with artistic vision (MA in Design Leadership) to shape experiences people love. By uniting strategy and design, I help companies move faster, think bigger, and deliver innovative solutions that stand out in competitive markets.
Product Design
Creating wireframes, prototypes, and user flows that transform concepts into intuitive, high-performing products.
Design Operations
Implementing process frameworks, talent onboarding, and cross-functional alignment to foster seamless collaboration and scale design teams effectively.
Brand & Creative Strategy
Defining visual identities, storytelling techniques, and go-to-market strategies that captivate audiences in both web2 and web3 environments.
Web3 & Gaming
Building immersive gaming experiences, NFT collectibles, interoperable avatars, and blockchain-integrated solutions that engage communities at scale.
Multi-Media Content Production
Producing cinematic trailers, event activations, and audio-visual content that drives millions of impressions and accelerates brand growth.
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Process
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My Design Ops Playbook.
A streamlined blueprint for delivering exceptional digital products.
01
discovering the aha moment
This is where we align on vision, clarify goals, and define project success. By immersing ourselves in your brand, audience, and objectives, we uncover the unique insights that spark real innovation.
- Vision & Goals Alignment: I meet with stakeholders to thoroughly understand your aspirations, challenges, and user needs. This sets the stage for a clear, shared definition of success.
- Research & Analysis: Through competitor reviews, market trends, and user research, I gain a 360° view of the landscape and pinpoint opportunities for impact.
- Collaborative Ideation: Together, we explore early concepts, brainstorm potential solutions, and identify the most promising ideas to pursue.
02
we need a strategy
Building on that “aha” moment, we develop a clear roadmap. This step marries design thinking with strategic planning, ensuring every decision ties back to both user experience and business objectives.
- Storytelling & Strategy: I craft a compelling brand narrative and product story that resonates with your target audience. This involves user journeys, personas, and messaging frameworks.
- Design & Prototyping: We produce initial sketches, wireframes, and interactive prototypes to rapidly test ideas. This ensures we stay user-focused and can pivot quickly if needed.
- Refining & Iterating: Through feedback loops and research-driven iterations, we refine concepts until they align seamlessly with both brand identity and user goals.
03
Let the magic happen
With a validated strategy in hand, we enter full execution mode. This is where cross-functional collaboration, Design Ops methodologies, and precise art direction come together to shape the final experience.
- Visual Execution & Production: From UI/UX screens to marketing collateral and brand assets, I orchestrate each design element for maximum impact and cohesion.
- Cross-Functional Coordination: Working with developers, product owners, and marketing teams, I ensure consistent communication, agile sprints, and on-time deliverables.
- Quality Assurance & Refinement: By continuously testing usability, visual polish, and performance metrics, we iterate until the product reaches (and often surpasses) expectations.
04
The Final Frontier
Delivery is just the beginning. A well-rounded approach includes a robust go-to-market (GTM) plan, thorough post-launch assessments, and a clear path for ongoing improvements based on real user and community feedback.
- GTM & Launch: I collaborate with marketing, sales, and community teams to craft product messaging, promotional campaigns, and a seamless launch strategy.
- Post-Launch Optimization: We track performance, analyze user data, and listen to community feedback to uncover actionable improvements.
- Long-Term Growth & Iteration: By leveraging Design Ops principles, we maintain design consistency, streamline updates, and ensure your project remains relevant and impactful over time.
Passion for design.
I strive to marry my passion for design with my commitment to using technology to make a positive difference in the world. Whether it's through developing decentralized products, creating engaging digital experiences, or using design to solve complex social and environmental problems, I am dedicated to using my skills to advance humanity in meaningful and impactful ways.
At the heart of my work is a deep commitment to creativity and collaboration, and I am always eager to work with others who share my vision for using design and technology to make the world a better place. Whether you're a designer, a technologist, or simply someone who is passionate about making a difference, I would love to connect with you and explore the many ways that we can work together to advance the cause of human progress.
At the heart of my work is a deep commitment to creativity and collaboration, and I am always eager to work with others who share my vision for using design and technology to make the world a better place. Whether you're a designer, a technologist, or simply someone who is passionate about making a difference, I would love to connect with you and explore the many ways that we can work together to advance the cause of human progress.
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What my clients say.
Discover what clients have to say about my design expertise, passion, and exceptional results.
Brilliant Force
Richard is a brilliant force that will bring heightened levels of creativity to any project that he touches. He possesses an unrivaled skill set that is exactly what all companies are hunting for.
CEO at North Star Experiential
Inspiring Team Lead
Richard is a really great person to work with. He always creates an environment that drives inspiration and creativity with a strong problem solving mind set and quick decision making. He gets up to speed in a new project quickly and efficiently.
Our design meetings were always super positive and fruitful. Thank you for all the hours of hard work we shared and I hope we'll collaborate again in the future!
Our design meetings were always super positive and fruitful. Thank you for all the hours of hard work we shared and I hope we'll collaborate again in the future!
UI/UX at Pixelcraft Studios
Creative Catalyst
In a nutshell, Richard sees things others miss, he has the ability to organize and implement big projects that have a profound benefit to the communities he is involved in, and, as a “no duh”, he is wicked creative. He is definitely someone you want to bet on.
Marketing Strategist
Well Organized Design Leader
It was a pleasure working with Richard. He elegantly managed a very complex project while maintaining a disciplined environment for his team. Richard is calm, collected, methodical, and highly organized. A consummate professional yet easy to get along with, he fostered communication and comradery between different teams and provided a safe space for sharing. Richard consistently synthesized evolving plans and fielded dynamic changes while keeping the team moving forward together at an even keel.
In short, he knows how to galvanize a cohesive team and lead them to the completion of quality products. Highly recommended for any Web3 team that wants a decisive, diplomatic, and experienced lead!
In short, he knows how to galvanize a cohesive team and lead them to the completion of quality products. Highly recommended for any Web3 team that wants a decisive, diplomatic, and experienced lead!
Metaverse Director at Aavegotchi
Thought Leading Innovator
Richard is that rare breed of creative who can think big while maintaining focus on the details of a business that matter most. Having worked with Rich on the board of Section1, I have witnessed his indefatigable work ethic first hand and the excitement and energy it inspires in others. With an uncanny ability to both eloquently liaise with high-level community stakeholders and artists working on tip-of-the-spear initiatives,
Rich raises the bar for co-workers and companies looking to position themselves as thought leaders and innovators.
Rich raises the bar for co-workers and companies looking to position themselves as thought leaders and innovators.
Art Advisor at Krause Group
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