Kaomoji Genome

Objective: To create a unique and engaging experience for the digital collectibles series offered by SPKY FRSH (Spooky Fresh).

Challenge: With an increasing number of digital collectible platforms entering the market, SPKY FRSH faced the challenge of differentiating its offering from the competition. As the Art Director for the company, I took on the task of developing a custom genome that would make the digital collectibles stand apart.

Solution: I merged my love for kaomojis with the design challenge to develop a custom genome that generated unique kaomojis based on the inherent traits of each NFT (Non-Fungible Token). This meant that each NFT in the series had its own unique name, representing its individual layers. The process of designing a custom genome was challenging, but I was determined to create an exceptional user experience for the users of the platform.

Result: The custom genome was a huge success, with each NFT in the series having its own unique personality and character. Take a look at the final product on Opensea.

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